Service

Conversion Rate Optimisation for Kenyan Brands

The average ecommerce conversion rate in Kenya is under 1.5%. We systematically find and fix the leaks in your funnel using data, not guesswork.

Getting traffic but not enough sales?

Users are adding products to the cart but abandoning them at checkout when they see delivery fees or confusing payment flows.

Kenyan buyers are naturally skeptical of online stores. If your site doesn't instantly project authority, they won't buy.

You know sales are dropping, but you have no idea where in the funnel users are leaving the site.

We install heatmaps and session recordings to see exactly how real Kenyans are interacting with your store.

We streamline the checkout process, removing unnecessary fields and adding trust signals.

We restructure your product pages to answer objections immediately and highlight social proof.

We provide a list of prioritised hypotheses to test, ensuring we are making data-backed changes.

Setting up analytics, heatmaps, and running session recordings.

Reviewing the site against UX best practices for the Kenyan market.

Presenting the findings and the exact fixes needed.

Running continuous tests to incrementally improve the conversion rate.

What is a good conversion rate for a Kenyan ecommerce store?↓

While global averages sit around 2%, many Kenyan stores hover at 0.5%–1.5%. A highly optimised store in Kenya can achieve 2.5%–4%.

Do I need a lot of traffic for CRO?↓

To run statistically significant A/B tests, yes (usually 10k+ sessions/mo). However, heuristic UX fixes can benefit stores of any size.

How quickly will I see results?↓

Immediate fixes (like removing a broken checkout field) show results instantly. A/B testing is a continuous process that compounds over 3–6 months.

Case Study • Electronics

We rebuilt their product detail pages and checkout flow, tripling their conversion rate without increasing ad spend.

1.2% to 3.5%

Key Result

Call a consultant to discuss how our methodology applies to your business.